Video marketing is very powerful as the search engines love video content, Google in particular. Now, the key to ranking high in Google’s organic (free) search results is to get your videos optimised properly. You want your business to get noticed, right? Then add videos to your marketing arsenal and attract qualified prospects to your business. The best way to go about this is to write a script for your video, following the same keyword principles when writing an article — use your keyword in the first couple of sentences, sparingly throughout your video and in the end. Google’s speech to text software uses the same algorithms for written text.

The keyword-rich audio within your videos can have an effect on how they are viewed and ranked on the search engines. Your videos will stand a much better chance of being shown on the first page of Google than your written content.
Here’s how to optimise your videos to increase your chances of success even further:
1) Put keywords into your video filenames,
2) Upload your videos on YouTube – owned by Google,
3) Use your keywords in your title, description and tags,
4) Use keyword-rich captions and annotations,
5) Embed your videos on your website/blog to maximise views,
6) Create backlinks to your videos to get good rankings,